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Step 02: Primer

Now that your skin is well moisturized, prep your face with primer. Whether you’re planning on applying a light coat of foundation or a full face of makeup, primer is an important first step. Using primer under your makeup will make your look last longer.

So what exactly is primer? Think of primer as a base for your foundation or face makeup that will help it go on smoother and last longer. Primers are silky smooth gels and creams that fill in the lines and pores on your face, smoothing out uneven textures and creating the ideal canvas for your makeup.

To apply your primer, begin by squeezing a small amount onto your fingertips, or onto your preferred makeup brush or sponge. Pro Tip: A little bit goes a long way. Start with a dime-sized amount of primer in the center of your face, and slowly work it out towards your cheeks, forehead, and chin.

If you want to apply primer to the sensitive skin around your eyelids (and keep that smoky eye looking professionally applied all day long), be sure to find a dedicated product for this area of the face. Our eyelids can collect grease throughout the day, causing a “creased” look in eyeshadow. If your eyelids are oily and you apply eyeshadow or eyeliner without primer, application may prove to be patchy and uneven.

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